2017 SEO Trends
SEO is a vast and fast-changing field, and newer, better SEO techniques are being used by your opponents every single day. So, if you want to keep your head in the game, so to say, you will have to always be informed about any new trends. Lucky for you, we’re here to help!
It always pays to be vigilant when working in SEO by following all the changes in search engines and adapting your techniques to these changes. This industry is always moving forward, and if you don’t follow, you will definitely get left behind.
So, without further ado, here are the biggest SEO trends that 2017 have seen. Some of them are obvious, but others are big game changers that are turning the SEO world upside down!
AMPs (Accelerated Mobile Pages) are on the rise
With Google moving to a mobile-only world (yes, it might seem too soon, and yet, here we are), AMPs or Accelerated Mobile Pages are on the rise. What does this mean? Well, basically, it means that Google is encouraging webmasters to build their websites using a lighter, simpler version of HTML, which will make those web pages load more quickly on all mobile devices, from tablets to smartphones.
As we all know, when it comes to surfing the internet, speed is what matters the most. After all, no one likes waiting for a website to load, and would rather abandon it for a faster one. We’re impatient, and Google knows it, which is why AMPs are such a big thing, and, possibly, the future of mobile.
Personal branding is going to become even more important
As you might know, personal branding is a strategy that makes you unique to your readers and clients or prospects. Yet, so many business owners disregard it and would rather not spend money on it, even though it is an investment with very high rewards. With social media websites and applications like Facebook always refining their algorithm to show more personal content, investing on a personal branding marketing strategy is the smart move to do. Not only will it keep you on track, it will also lead to more opportunities, but also more competition, as more and more businesses become aware of the importance of personal branding.
We are on the verge on a new revolution thanks to machine learning
Today, machines don’t need you to operate them anymore, they can learn by themselves. Sure, it can be scary (we all dread the day when machines will overtake the world and enslave us), but it is also very exciting for those of us who operate in the SEO world. With Google RankBrain, the tech giant has changed the rules of the game for all of us. Now, RankBrain, which is an extension of Google Hummingbird, gradually learns how you, the user, make your queries when you’re looking for something on the search engine. This helps it update its algorithm over time, and provide you, the user, with more relevant search results. What does it mean for SEO specialists? Well, we have to up our keywording game, so to speak!
Finally, voice search is taking the internet world by storm
A year ago, it was announced by Google CEO Sundar Pichai that 20% of all queries and searches on Google’s mobile app were voice searches. Since a few years ago, virtual assistants like Siri and Cortana have been on the rise, which explains the data. Today, users would rather speak than type, and it’s understandable: it’s easier, and to be honest, more fun to talk to a machine than type on it (or is that just me?).
The result of this is that voice searches have been growing since 2008. The speculations are, if voice search can sustain its growth, then, by 2020, 50% of searches will be made using voice! That’s a lot, considering the short amount of time left to 2020.
So, how can we adapt to this change? Well, SEO specialists need to start by rethinking their keyword strategy to match the rise of voice search. With voice search, the enquiries are mostly questions made in a conversational tone, such as: “is there a pharmacy near me?” or “who is Jessica Alba?”
So, all you should do is identify the queries your target would make, and key in those keywords!
In the end…
What you must remember is that SEO is a fast-changing environment, so always be up to date, make your research, and most importantly, make it happen!