Cheap SEO… think again!
Many businesses, when they start their own website, get contacted by SEO companies that sometimes, if not always, spam them with multiple emails and promises
of cheap and effective services. Qualified SEO firms can be pricey, and most of the time, charge at least $1500 a month, which can be expensive for companies that have just started. This pushes some businesses to go with cheap SEO firms that don’t always deliver on their promises. Sure, they’ve heard about keywords, but do they know how to actually use them? That is just one of the many questions you should be asking yourself before hiring a cheap SEO firm.
Cheap SEO services often, more than not, come with their own risks. They are cheap because they do not put as much effort as you would like them to on your business. They use backdoor solutions such as automated software or black hat strategies that might work in the short-term but could ruin your business (by getting you deindexed for example) on the long term. And negative results like this are usually impossible to recover from, so better avoid the risk altogether.
So, if you’re asking yourself whether you should go with a cheap SEO firm or an expensive one (after all paying someone 2$ per hour is different from paying them 200$ per hour), and those first two paragraphs didn’t convince you, here are three big differences between an expensive company and the cheap one hat spams you with emails:
1. The quality of work
The quality of work is the biggest (and probably deadliest) difference between cheap and expensive SEO services. This shows especially in two areas of SEO: written content (blogs, content for your website etc…) and link building.
When it comes to writing, cheap SEO companies will definitely botch the work and you will end up with some pretty badly written content on your website. They do not care much about the quality of the job, as long as they put some keywords in. Here is a perfectly good example of that:
“You can start effort a lowercase danger from hyperbolic links backwards but on a very radical tier. Or enjoy large danger from a young thespian reading making lineament contents.”
Content like that will not only hurt your website, it will also take a toll on your reputation as a company since you will be seen as incompetent and/or lazy by prospects.
In summary, when it comes to the quality of work, you naturally get what you pay for. So, hiring an SEO firm for $200 a month with getting you a $200/month kind of content.
2. Cheap SEO will end up being more expensive
… on the long run. Yes, this might sound contradictory, but when you hire a cheap SEO firm, you are definitely not thinking of the long term. Sure, you might save some money in the first few months, but later, this decision will bear its (poisonous) fruits.
Due to these companies’ low quality of work, you might lose rankings, or even get blacklisted from search engines when fishy techniques (such as black hat SEO strategies) are used. And this, of course, results in a financial loss, since prospects will rarely find your website when using keywords that would normally lead to it.
3. The solutions used by cheap companies are outdated
Often more than not, cheap SEO firms will use fully automated solutions that worked during the early 2000’s but will definitely not work now. Some of these methods consist of spamming other blogs and websites with automated comments (just one example), which can get you on the bad side of a search engine, and thus, blacklisted.
Now, if you’re thinking: “I see, so how do I make sure I choose the best SEO services I can?”
Well, here are some tips that can you help choose an SEO firm that will provide you with quality services.
- Know what you need: Before hiring an SEO firm, you should understand what you want exactly. You could hire them for content writing, e-reputation management, or link building. Set a list of goals, this will not only help you measure the quality of the SEO firm’s effort, it will only make them more focused on your needs instead of trying to guess what you want to be done.
- Don’t rely on search engines’ results: Often, we think that if an SEO company is ranked first in a search engine, it means that they’re good. Sure, that could be the case. But it could be also because they don’t have that many clients, and they’re focusing all their efforts on getting customers. So, just searching “SEO company + your city” on Google or Bing (but seriously, who uses Bing anyway?) will not get you valuable results.
- Get references: Often, if you go on an SEO firm’s website, you will find a list of clients they worked for before or are currently working for. You could contact these clients, or you could just ask for a case study similar to what you need from the SEO firm itself. This will help you form an idea about how the firm works.
- Consult multiple firms: As a client, you’re entitled to consult many firms before making your decision. This will help you form an idea about each firm’s way of handling things, and choose the one that works the best with your business.