The Online Business Difference
Facebook is much more than a website, it’s an online business.
It’s that large that it is quite comical at how it could be referred to as ‘just a website’, and yet it is. This is a common misconception about ‘Online Businesses’ that they are, simply, just a website. This could not be further from the truth.
The Unfortunate Mistake
Far too many business owners see their website as a minimum requirement rather than an integral part of their business, which in turn leads to huge missed potential.
Yes, creating a website is an essential step, but that is not the end of the road once the website is complete. We like to mention this in most of our client discovery meetings, that the death of a website can happen almost immediately after you have launched it if you don’t treat it as a living, growing thing.
Just like your business, an online business takes work and effort.
However, if you have been treating your online presence like your business and you work at it, then you should start to see it turn into a revenue-generating platform. As you grow, your website can grow and adapt to suit the needs of repeat visitors. You will be able to discern between visitor and customer, which will help you find the ‘Ideal Customer’ easier. Your business will become more of a living online presence for your business.
The businesses that can differentiate between the two and understand what an online business can do for them, are the businesses that will achieve most out of their online endeavours. They are the successful businesses, full stop. They, like Facebook, demonstrate the potential of an online business becoming more successful.