What makes a good website
One of the first things entrepreneurs, public personalities, and business owners should think about is creating a website to promote what they create/sell. Not only a website shows that you and your company are up to date with today’s generation, it also acts as a portal for your customers and/or prospects.
Imagine with me for a second: you want to buy a new bag for your laptop, the first thing you do is look it up online, right? Now, what if you heard of a brand, but you find out that they don’t have a website? That’s definitely bound to make a bad first impression.
Now, even if you have a website for your business, you must ask yourself one simple question: is this really the best I can do? Yes, even when it comes to a simple portal, it should represent not only your brand but also the values of your company. If you work in house design but your website is poorly designed, what does that say about your work ethic?
And this is exactly why we are writing this blog today. So, before starting to build your website, ask yourself one simple question: what does a good website look like?
Here’s your answer:
1. It’s clear
A good website is an obvious one. Let’s say you’re looking at a supplier’s website and want to find their contact information, but it’s nowhere to be seen on the first page. It’s a real pain in the a**, isn’t it? Well, the same goes for your website. Make it easy to navigate, making it simple, and prospects will be more likely to turn into customers. Put your contact information (phone number, email address, physical address etc …) on the first page of your website, and make it easy to spot.
Do not forget to prioritise by putting all the important information on the front page (without cluttering it either). For example, if you’re a restaurant owner, make your reservation phone number, address, and link to the menu visible, since most people who visit your website are looking for these. In the end, it’s all about putting yourself in your customer’s head, and asking yourself: what would I be looking for on this website?
2. It’s clear
A big headline is the first thing you see on a website’s front page. This is logical since most headlines are used to describe exactly what you can get from using that website.
Do not play a game of “guess what” with your customers or prospects by putting on a confusing headline. Instead, use a simple sentence to give them a clear and concise information: here’s what my company does and here’s how it can benefit you.
3. It loads fast
This is more on the technical side of things, but let’s be honest for a moment here folks: no one likes a website that takes an eternity to load.
So, declutter your website, use caching, and premium hosting to ensure that your visitors will not be taken aback by your website’s slow loading.
4. It is easy to use
Some people might forget that when building their website, but no matter how pretty or well-designed your website is, you will not achieve anything if it is more like a maze than a prairie.
Readability, easy navigation, search options, categorisation and others are all options that make a website utterly user-friendly, which will encourage your customers to keep visiting it.
As we know it, human beings are impatient, and if a website is too hard for us to navigate, we’ll just let it go and never go back to it again, because really, who has time for that?
5. It’s easy on the eye
Yes, as I already said, good design isn’t everything, but it doesn’t mean that you should just forget about it. After all, no one likes a site that makes their eye sore with too much colour or cluttered text and images.
To make your website easy on the eye, you should think of everything, from spacing, to typography (please, avoid Comic Sans), to colours, to images, and alignment. All these should make your website look professional, sharp, and most importantly, genuinely pleasant to discover.